Friday 16 October 2015

Denotation and connotation

Denotation: What an image actually shows and is immediately apparent, as opposed to the assumptions an individual reader may make about it. e.g. red is the colour of a flower

Connotation: The meaning of a sign that is arrived at through cultural experiences a reader brings to it. (e.g. red connotes anger, passion, love, danger)

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